Cadbury and Manchester United extend partnership

Manchester United has announced that chocolate brand Cadbury has agreed on a multi-year extension to its global sponsorship deal.

As part of the partnership, both brands will continue to bring fans from all communities closer to the action. When the 2023/24 season kicks off in August, Cadbury will launch its biggest-ever ticket giveaway.

Victoria Timpson, Manchester United CEO of Alliances and Partnerships, said, “We are delighted to be extending our relationship with Mondelēz International and the opportunity to build on what we have achieved with our partnership so far.”

“Both Cadbury and Manchester United take pride in supporting local communities. Cadbury recognises the ability football has in uniting fans for a common cause and we look forward to once again utilising the partnership to amplify important community campaigns,” he added.

Nick Rogers, Sponsorship Lead, Northern Europe and Mondelēz International, said, “We’re thrilled to extend our partnership with the legendary Manchester United. We’ll bring even more exciting products and experiences to our consumers while continuing to make the game more inclusive for all fans.”

“At Cadbury, we’re dedicated to supporting families and fans, and, as we approach our 200th birthday, our shared ‘glass and a half’ ethos with Manchester United has never been more important,” he added.

“In the last three years, we’ve supported over 700 businesses and 200,000 fans nationwide, donating millions of pounds worth of sponsorship assets. And we’re only just getting started!” he finished.